We’re all used to operating at 110% at any given moment. Listen to how applying the concept of “Pura Vida” brings more joy, fun, and relaxation to your life, and can help improve your professional life too, especially in an agency environment and managing equally important clients and projects.

“Pura Vida” is a way of living. Where people live in the moment, enjoying and celebrating life. In work, it’s about taking the time to slow down, analyze, and think about not just what you’re doing but finding your “why” as well.

Mafe, shares her experience growing up and working in Costa Rica, and how “Pura Vida” was the missing factor once she moved to the United States. Now Vice President at The Vida Agency, she’s instrumental in molding the Agency’s culture and to ensuring “Pura Vida” is more than a concept or saying on a t-shirt..